Konsument muzułmański w wielokulturowej Europie
Muslim Consumer in the Multi-Cultural Europe

Summary/Abstract: In result of influx of Muslim immigrants to the European Union member states, there has formed the pattern of religiously determined consumer behaviours of a significant group of population. An aim of considerations is to show the demographic dynamics of the Muslim minority as well as strengthening its consumer position and impact on growth of the market for halal products, and also to show the perspectives of this market’s development in the context of immigration policy implemented by the European Union and its member states. The author applied the method of analysis of demographic data that require adjustment to the assumed objective and published findings of surveys on consumer behaviours. The stimulating impact on Muslim consumers’ behaviours will be exerted by failures of the policy of cultural integration of the European states. The obtained knowledge will allow preparing Polish producers to reactions to consumer needs. The article is of the research nature.

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