Determinants of Loyal Customers of Tourist Enterprises Cover Image

Uwarunkowania lojalnych klientów przedsiębiorstw turystycznych
Determinants of Loyal Customers of Tourist Enterprises

Author(s): Izabela Michalska-Dudek
Subject(s): Organizational Psychology, Financial Markets, Marketing / Advertising, Tourism
Published by: Instytut Badań Rynku, Konsumpcji i Koniunktur
Keywords: tourist behaviours; tourist enterprises customers’ loyalty; facilities and determinants of tourist services purchasers’ loyalty;

Summary/Abstract: An aim of considerations is to present the essence of the notion of loyalty as well as to indicate the determinants of consumers’ loyalty in the tourist market. Based on a review of the literature, in the article, there are formulated references and comparisons to purchasers’ behaviours in the tourist market and the tourist market’s specificity. The author undertook an attempt to implement the existing theoretical concepts on the grounds of tourism economy, proposed the definition of loyalty of tourist enterprises’ customers, identified its facilities as well as pointed out – based on the review of research surveys being carried out – to the basic determinants of occurrence of tourist services purchasers’ loyalty

  • Issue Year: 354/2015
  • Issue No: 1
  • Page Range: 161-171
  • Page Count: 11
  • Language: Polish