Ekologiczne uwarunkowania zachowań konsumenckich
Ecological Determinants of Consumer Behaviours

Summary/Abstract: An aim of considerations is to analyse the ecological determinants of consumer behaviours. In the theoretical part, there are presented the basic directions of reassures taken by the European Union for sustainable consumption as well as defined the notion of ecological awareness and characterised its impact on consumers’ behaviours. The theoretical considerations are backed up by results of research, both secondary, presenting consumers’ behaviours and attitudes towards environment friendly products in the European market, and primary, concerning consumers’ behaviours in the selected areas of the market for ecological goods and services in the Silesian Province. The article is of the research nature.

• Details
• Contents