Halal Tourism Practices As A Marketing Type: The Example Of Birun Kümbet Mountain Hotel
Halal Tourism Practices As A Marketing Type: The Example Of Birun Kümbet Mountain Hotel

Summary/Abstract: When it comes to the tourism, sand, sun and sea are the first associations as the popular themes. While tourism market is constantly growing in the world with these associations, halal tourism is one of another new and growing market segments. The businesses operating in halal tourism field form their products and services according to the needs and lifestyle of Muslim tourists they focus. In this regard, Muslim tourists are a great market for tourism industry. Halal tourism offers a great potential opportunity for the tourism industry. Halal tourism, designed in accordance with Islamic conditions, is an alternative tourism type providing vacation in tourism industry. The hotels in such destinations do not offer alcoholic beverages and have the options for separate swimming pools and spas for men and women. This study aims to determine the characteristics of hotels in Turkey offering their services according to Islamic principles. For that purpose, we analyzed Birun Kümbet Mountain Hotel as an example, which is the only hotel with halal tourism activities in the Eastern Black Sea Region according to Islamic vacation search engines (islamitatil.com, islamiotel.com and muhafazakarotelim.com).

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