Pomiar motywacji pracowników oraz satysfakcji klientów. Badania empiryczne na przykładzie lubelskiego sektora centrów handlowych
Measurement of Employees’ Motivations and Customers’ Satisfaction. Empirical Studies on the Example of Lublin Sector of Shopping Centres

Summary/Abstract: In his article, the author presented findings of his own surveys whose aim was to recognise the level of employees’ motivation and customers’ satisfaction in the Lublin sector of shopping centres. To determine the marketing phenomena described in the article the author used the methodology of path modelling. Findings of the carried out research prove that the analysed processes run in a different way in case of individual market entities. This suggests that in the market reality managers of each of the commercial entities in question should focus on other problem issues in order to build long-term positive relations on the firm-customer and firm-employee planes. The article is of the research nature.

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