Obszary Społecznie Odpowiedzialnego Biznesu. Uwarunkowania zachowań polskich konsumentów
Areas of Corporate Social Responsibility. Determinants of Polish Consumers’ Behaviours

Summary/Abstract: In her article, the author presented the standards of corporate social responsibility (CSR) determining consumer behaviours and indicated the importance of education for shaping the principles of social responsibility. Polish entrepreneurs more and more often take into account the programme of social responsibility in their activities. The key element of those programmes is consumer. Poland’s membership in the European Union’s structures reinforces the role of both public institutions and the government in promoting socially responsible projects. At the same time, it is conducive to working out management programmes with the highest standards of business ethics. The article is an attempt to answer the question whether those programmes do not come to merely façade declarations and whether the consumer is a subject in them. The article is of the conceptual nature.

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