Toward a value - focused Marketing
Toward a value - focused Marketing
Author(s): Monica Suzana BîjaSubject(s): Economy
Published by: Editura Universității Aurel Vlaicu
Keywords: value; co-creation of value
Summary/Abstract: The purpose of this article is to analyse the theory that refers to the creation of value by explaining the means of its creation, the concepts of customer’s value in order to finally focus on the concept of co-creation of value
Journal: Journal of Economics and Business Research
- Issue Year: 19/2013
- Issue No: 1
- Page Range: 153-161
- Page Count: 9
- Language: English