Methods for the assessment of tourist destinations competitiveness
Methods for the assessment of tourist destinations competitiveness

Summary/Abstract: The establishment of regional competitiveness represents one of the methods applied for the purposes of effectivecompetition between tourist destinations at the broadly understood tourist market. Competitiveness itselfrepresents a complex phenomenon which can be understood in different ways. It can also be analysed in manyperspectives. Owing to its complexity the assessment of competitiveness is not an easy task. Diverse competitionindicators are used in practice, however, they do not present the full complexity of the entire phenomenon.Synthetic measures seem to be one of the best methods to assess the competitiveness of tourist destinations.Their specification allows for the evaluation of phenomena influenced by numerous variables. The purpose ofthe article is to review methods and measures used for the assessment of tourist destinations competitivenessas well as their practical application.

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