Kim jest uczestnik bojkotu produktu? Znaczenie cech demograficznych konsumentów
Who is the Participant of Product Boycott? Importance of Consumers’ Demographic Traits

Summary/Abstract: An aim of considerations is an attempt to identify the demographic traits of participants of consumer boycotts. Implementing such an aim, the author made use of a set of data from the European Social Survey. The research was carried out on the basis of 10,772 observations. Verification of the made hypotheses was conducted by way of application of the difference significance tests. Additionally, in order to assess the usefulness of the identified relationships, the author applied the analysis of logistic regression. The obtained results indicate that the most people participating in product boycotts are among middle-aged men, with higher education, living in big towns, in the three-member families. Knowledge of the demographic traits of the boycott participants may be used both by managers of enterprises facing the threat of boycott and by members of NGOs planning the use of boycott to exert pressure on the entrepreneurs with unethical conduct. The article is of the research nature.

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