Dekonsumpcja jako przejaw odpowiedzialnej postawy i styl życia konsumenta w świetle analizy jakościowej
Anti-Consumption as an Expression of Responsible Attitude and Consumer Lifestyle. A Qualitative Analysis

Summary/Abstract: The primary objective of the study is to answer the question to what extent fascination with the idea of anti-consumption affects the real behaviour and choices made by the consumer. In the introduction to the article, regarding literature, the author indicates determinants and identifies the key forms of anti-consumption. The second part of the paper is empirical based on research conducted by the author with the use of in-depth interviews and ethnographic method. It describes five identified levels of anti-consumption and explains the evolutionary nature of the process. Acquired knowledge allows better understanding the motivation and real behaviour of consumers. It will also be helpful in conducting quantitative research on the phenomenon of anti-consumption in the Polish market. This is a research paper.

• Details
• Contents