Obserwacja nieuczestnicząca video na przykładzie przeprowadzonego badania różnic w zachowaniach kobiet i mężczyzn w miejscu zakupu
Non-Participant Observation Video on the Example of a Survey of the Differences in Behavior of Women and Men at the Place of Purchase
Author(s): Paweł JurowczykSubject(s): Gender Studies, Behaviorism, Management and complex organizations, Socio-Economic Research
Published by: Instytut Badań Rynku, Konsumpcji i Koniunktur
Keywords: consumer behavior; woman; man; NPVO;
Summary/Abstract: The aim of the discussion is to introduce techniques of market research NPVO - not taking video observation. The paper presents the stages of the implementation process and control and legal conditions. The methodological assumptions have been described study and presented selected analyzes and conclusions from the registered video material. It also discusses the possibilities of using video cameras in market research.
Journal: Handel Wewnętrzny
- Issue Year: 364/2016
- Issue No: 5
- Page Range: 92-102
- Page Count: 11
- Language: Polish