Two quick bizons”. Mass visual culture and the ernst cassirer’s animal symbolicum concept Cover Image

„Dwa szybkie żubry”. Masowa kultura wizualna i koncepcja animal symbolicum Ernsta Cassirera
Two quick bizons”. Mass visual culture and the ernst cassirer’s animal symbolicum concept

Author(s): Andrzej Kisielewski
Subject(s): Semiotics / Semiology, Visual Arts, Social Theory, Sociology of Culture
Published by: Wydawnictwo Uniwersytetu w Białymstoku
Keywords: signs and pictures; visual culture; visual mass culture; Ernst Cassirer; animal symbolicum;

Summary/Abstract: This paper focuses on a contemporary phenomenon of visual mass culture consisting of signs and pictures expressing technical information and marketing communications. Such signs and pictures shape the environment of the modern man. One can notice them on highways, streets, in the city space, malls, stores, bars, airports and train stations. These signs and pictures are also mass produced items and can be considered as architecture represented by designs of easily recognizable buildings like McDonald's bars and IKEA department stores. Signs and pictures which are a subject matter of this paper have a technical and at the same time artistic character. This text is an attempt to see them in the context of the theory of culture by Ernst Cassirer and his concept of animal symbolicum.

  • Issue Year: 2/2016
  • Issue No: XXVIII
  • Page Range: 139-158
  • Page Count: 20
  • Language: Polish