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Механизми за привличане на читатели в онлайн медиите
Mechanisms for attracting readers in the online media

Author(s): Katerina Voinova
Subject(s): Social Sciences, Language and Literature Studies, Theoretical Linguistics, Applied Linguistics, Communication studies, Philology
Published by: Софийски университет »Св. Климент Охридски«
Keywords: popular language; online media; pejorative; style figures; manipulation

Summary/Abstract: Nowadays the main purpose of online media is to attract the attention of readers. There is competition between different media. They invent retention mechanisms. The journalistic style uses a large number of style figures. All these style figures are intended to trivialize or dramatize the information and make it exceptional. When the desire to please the readers outweighs that of informing, objectivity and sometimes the truth are threatened.

  • Issue Year: 2017
  • Issue No: 2
  • Page Range: 20-24
  • Page Count: 5
  • Language: Bulgarian