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Пазарна стратегия на куриерски оператор
Market Strategy of а Courier Operator

Author(s): Silvia Gocheva
Subject(s): Social Sciences, Economy, Education, School education, Vocational Education, Adult Education, Higher Education , State/Government and Education, ICT Information and Communications Technologies, Inclusive Education / Inclusion
Published by: Национално издателство за образование и наука „Аз-буки“
Keywords: courier services; individual and business users

Summary/Abstract: The dynamic development of courier services sector over the past few decades has been caused by changes in market conditions, the needs of users, penetration of ICT and e-commerce. This led to changes in the scope of services and requires the development of market-oriented strategies from each operator. In this paper a comparative analysis of market strategy of the courier operators with the largest market share in the Bulgarian market in the country was made. The guidelines to optimize the range of services offered in the different market segments were outlined.

  • Issue Year: 19/2017
  • Issue No: 4
  • Page Range: 412-418
  • Page Count: 7
  • Language: Bulgarian