Etnocentryzm w konsumpcji
Ethnocentrism in consumption
Author(s): Edyta KowalczykSubject(s): Economy, Behaviorism, Nationalism Studies, Globalization, Socio-Economic Research, Identity of Collectives
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: consumer ethnocentrism; country of origin effect; consumers’ decisions; globalization;
Summary/Abstract: The article discusses the issue of consumer ethnocentrism. It has been pointed out, that in the era of globalization,buyers’ preference to purchase and consume Polish products is the driving force of economic growth. The author presented the determinants of selection of products according to the place of their origin, including factors stimulating the selection of domestic products. Chosen sources of information on ethnocentric attitudes of Polish people, published by research institutions, have been reviewed. Additionally, the influence of social campaigns on consumers’ decisions has been characterized.
Journal: Współczesne Problemy Ekonomiczne. Globalizacja. Liberalizacja. Etyka.
- Issue Year: 2016
- Issue No: 13
- Page Range: 17-25
- Page Count: 9
- Language: Polish