Informacijsko preopterećenje: konceptualni okvir strukture istraživanja
Information Overload: Conceptual Framework of Research Structure

Summary/Abstract: The turn of the millennium has, due to the challenging, constantly increasing and changeable phenomenon related to the modern communication, marked the pass from the societies dominant with the scarcity of the information to the societies in which the disposable quantity of information is more than needed. In the society dominant with the shortage of informational offer (information scarcity phenomenon), receipt of the necessary information is considered as a power possession (political and other forms of social power) which enables one to get the information sought. In the society dominant with the great quantity of informational offer (information abundance phenomenon) necessary knowledge (expert feature) is needed in order to select among multitude of existing and offered information the one necessary and most convenient to solve the given problem. The man of the third millennium who received knowledge in the formal educational system is not apt to cope with „illusory disorder“ of abundant informational offer. Due to this, people in such „changed media conditions“ mostly have extreme reactions. Either they constantly receive (read, watch, listen to) and never shut down to the flow of information, hoping that something new will appear and help them solve their specific problem. In this case, they become paralyzed with the large number of information. Or, the second extreme - they shut down to the new information, relay on the old knowledge and ideology and thus make bad decisions, i.e. find wrong solutions, which are answers to past and not present, even less future problems. In order to skillfully cope with the unthinkably huge jungle of information, a man needs own experience acquired by expert training to build up necessary informational capabilities. Those are received by informational alliteration in the process of lifetime learning. In order for a man to start handling informational tools which will grind his analytical capabilities and make it easier for him face the flood of new information, orient himself and make progress in the information-saturated world, he will have to have insight into „base characteristic“ of the information abundance phenomenon.

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