Uporedna analiza prihvatanja novih komunikacionih kanala u informisanju studenata
Comparative Analysis of ICT Channels in Informing Students
Author(s): Ivana JošanovSubject(s): Theory of Communication, Higher Education , Social Informatics, ICT Information and Communications Technologies
Published by: Fakultet političkih nauka Univerziteta u Beogradu
Keywords: adoption; communications; channels; Web; SMS;
Summary/Abstract: Novi Sad Business School information system is based on usage of all 6 actual communication channels for information. Special attention of this system is dedicated to the Web site of the school and to the service based on the usage of mobile telephony. This paper contains theoretical assumptions about new technologies adoption, with the focus on ICT and mobile telephony. After that, information about adoption of these channels is presented. Finally, an analysis of these results with the conclusions is given.
Journal: CM Komunikacija i mediji
- Issue Year: 3/2008
- Issue No: 6
- Page Range: 117-130
- Page Count: 14
- Language: Serbian