Jezik i moć medija
Language and Media Power

Summary/Abstract: Questions in the media are inevitable. The power of the first question is also special. Their elaboration and multifuncionallity is thus enormous. The most important problems of the media are around them. The questions efficiently accentuate what unknown has appeared in the previously said. Journalist, quest and recipient are always faced with the problems of concrete dialogue. One cannot be convincing if he does not dedicate special attention to questions and rhetorical questions. Good journalist makes nuances among doubts in relation to questions. Questions can be asked in such a way to state facts, and doubt about facts, reality, myth, legend, fantasy and background of the interrelated topics. The paper is based on the thesis that we can recognize a person that has acquired the main plane in the, in the first place, by the language faculty that person uses. However, that is something that is not as obvious, since some persons, or even some media, need to be presented differently and more modern than they really are. General place is, therefore, continuous and force-implemented paradigm of media modernization.

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