Medijska koncentracija, javnost vlasništva i pokušaj regulacije u Srbiji
Media Concentration, Ownership Transparency and Attempt to Regulate them in Serbia

Summary/Abstract: In media theory and practice there has never been a dilemma that media ownership could influence the content. During the development of society and the progress of democracy it became clear that these processes are not possible without free and objective informing and publishing of opinion and attitudes. That is why there has been a request for means and possibilities to prevent any type of monopoly in public sphere and to set obstacles for unprincipled, selfish, manipulative influences that could be a reflection of individual or group interests. Simultaneously with these efforts and contrary to them, national and multinational conglomerates have been formed worldwide, and their power can annul the validity of democracy, especially in small and less developed countries. That is why Europe has spent decades creating a regulatory frame which, based on the homogenous understandings and acceptance of certain values, can help national legislators to create laws for improving the development of media systems in terms of democracy and civil liberties, which will at the same time be mutually harmonized. The experiences of European countries are diverse in respect to regulation of public ownership and its unlicensed concentration, but nevertheless this process is getting on. The problems are somewhat bigger in the countries in transition, which is not hard to understand, but even in those countries there is advancement, if only in regulatory field. Practice, however, is still showing insufficient amount of preparation and lack of strength for minimizing the influences which put private interest above public. Serbia falls behind with application of the laws that could regulate these issues, and good quality initiatives and suggestions are often blocked precisely by centers of authority which are not comfortable with changes.

• Details
• Contents