Funkcija slike u ilustraciji televizijskih vesti
The Role of Visual in Illustration of Television News
Author(s): Brankica DraškovićSubject(s): Media studies, Semiology, Theory of Communication, Social psychology and group interaction
Published by: Fakultet političkih nauka Univerziteta u Beogradu
Keywords: central news; television news; television picture; verbal comment; mediated reality; manipulation; reception; television code;
Summary/Abstract: Following the main methodological foundations of discourse analysis and content analysis, the unit for analysis in this paper is taken to be the visual side of the television news in central news broadcast of the two different television stations with national coverage: Dnevnik 2 of the Public broadcaster Radio-television of Serbia and Vesti at 18,30 of TV B92. Ten news broadcasted in the election period, from 8th to 12th May 2008, comprised the sample that was analysed. In order to analyse discourse of the visual and its relation to text in television news, certain theoretical views have been adopted, which allow us to establish the degree of acceptability of message transfer via the audio-visual code in the sample and the extent to which it suited the recipients in a given moment. The results of the analysis have shown that the relation between the visuals and the text in a television information is indeed complex and indirect one, i.e. that depending on content and genre the picture tells more or less than the text, often in a banal manner, through the first association, relating to the text, but also quite often contradicting the text.
Journal: CM Komunikacija i mediji
- Issue Year: 5/2010
- Issue No: 14
- Page Range: 61-81
- Page Count: 21
- Language: Serbian