A pozsonyi Madách Szalon kulturális és üzleti tevékenysége egy partnercég iratai alapján, 1942-1944
The Cultural and Business Activities of the Madách Saloon in Bratislava, Based on the Records of an Alliance Enterprise (1942-1944)

Summary/Abstract: The­ Madách­ Bookhouse­ and­ Saloon­ was­ recommended­ to­ the­ world-famous Hungarian­ Herend­ Porcelain­ Manufactory­ in­ a­ letter­ by­ János­ Esterházy­ in­1942. In­ the­ following­ two­ years­ a­ strong­ and­ well-functioning­ business­ relationship developed­ between­ the­ Saloon­ and­ the­ Manufactory,­ so­ that­ the­ Madách­ Saloon became­ the­ leading­ sales­ representation­ of­ the­ Herend­ porcelain­ in­ Slovakia. Thanks­ to­ the­ preserved­ correspondence­ dossier­ of­ the­ Herend­ Porcelain Manufacture,­ we­ can­ have­ an­ insight­ not­ only­ into­ the­ financial­ transactions between­ the­ two­ businesses,­ but­ also­ into­ the­ cultural­ and­ business­ philosophy of­ the­ Madách­ Saloon­ and­ of­ its­ manager,­ Elemér­ Somos.­ This­ business correspondence­ offers­ us­ an­ opportunity­ to­ learn­ about­ the­ day-to-day­ life­ of­ one of­ the­ most­ important­ institutions­ of­ the­ Hungarian­ community­ in­ Slovakia­ at­ the time.

• Details
• Contents