GERHARD MALETZKE’S MODEL OF MASS COMMUNICATION FROM THE SOCIAL COMMUNICATION PERSPECTIVE Cover Image

GERHARD MALETZKE’S MODEL OF MASS COMMUNICATION FROM THE SOCIAL COMMUNICATION PERSPECTIVE
GERHARD MALETZKE’S MODEL OF MASS COMMUNICATION FROM THE SOCIAL COMMUNICATION PERSPECTIVE

Author(s): Mirela Ioniţă, Veronica Păstae
Subject(s): Social Sciences
Published by: ”Carol I” National Defence University Publishing House
Keywords: Maletzke’s model; online; communication; mass-media; information

Summary/Abstract: The German researcher Gerhard Maletzke developed a Model of Mass Communication from the social communication perspective in his study The Psychology of Mass Communication (1963). The novelty of his approach resides in viewing the mass-media as a transmission relay for communication among social actors, and not as a communicator. This article provides a synthesis of the original theoretical model and an inventory of its possible uses in online communication.

  • Issue Year: 2017
  • Issue No: 01
  • Page Range: 48-53
  • Page Count: 6
  • Language: English