Text analysis: Interaction of Pragmalinguistics and Stylistics Cover Image

Reklamos teksto analizė: pragmatinės lingvistikos ir stilistikos sąveika
Text analysis: Interaction of Pragmalinguistics and Stylistics

Author(s): Kazimieras Romualdas Župerka
Subject(s): Language and Literature Studies
Published by: VšĮ Šiaulių universiteto leidykla
Keywords: pragmatic stylistics; advertisement; microacts of advertisement

Summary/Abstract: The present paper draws text investigators‘ attention to a new branch of stylistics – to pragmatic stylistics which is formed by supplementing functional stylistics with research aspects of pragmalinguistics and speech act theory. The article analyses one text of advertisement from the pragmastylistics viewpoint: the text is considered to be the macroact which in turn according to the intentions is divided into microacts (microact of information, praising, encouragement, politeness, and others). The author tries to show that pragmastylistic analysis of advertisement is more exhaustive and universal than linguistic stylistic analysis: it does not ignore the aims of text linguistics or stylistics analysis of speech expression; moreover, it exposes the practical aims, the function of persuasion, and the variety of intentions of the advertisement much better.

  • Issue Year: 2004
  • Issue No: 09
  • Page Range: 55-59
  • Page Count: 5
  • Language: Lithuanian