Coping with Complexity: Sociocybernetics as a Framework for Communication Management
Coping with Complexity: Sociocybernetics as a Framework for Communication Management
Author(s): Howard Nothhaft, Stefan WehmeierSubject(s): Theory of Communication, Social Theory, Management and complex organizations, Social Informatics
Published by: Fakultet političkih nauka Univerziteta u Beogradu
Keywords: sociocybernetics; public relations; communication management; context control;
Summary/Abstract: The aim of the article is to sketch a theoretical framework for an advanced theory of public relations. We argue that cybernetics in its sophisticated form as sociocybernetics is particularly well suited to serve as such a framework. As a metatheoretical basis, it fosters an understanding of publics and organizations as complex, dynamic systems.
Journal: CM Komunikacija i mediji
- Issue Year: 5/2010
- Issue No: 15
- Page Range: 5-26
- Page Count: 22
- Language: English