The application of the intercultural dimensions during the transition process in Slovakia
The application of the intercultural dimensions during the transition process in Slovakia
Author(s): Gabriela Kormancová, Lena TheodoulidesSubject(s): Supranational / Global Economy, Business Economy / Management, Recent History (1900 till today), International relations/trade, Marketing / Advertising
Published by: Editura Universităţii »Alexandru Ioan Cuza« din Iaşi
Keywords: intercultural dimensions; international projects and teams; transition process;
Summary/Abstract: The business environment and management of the Central and Eastern countries has been continuously under crucial changes since 1989. Slovakia started the integration into the global world economy with the impact on the rapidly transforming mosaic of new managerial experiences and behavior which has been changed over time and varied from firm to firm. The aim of the paper is to describe the national culture in transition process focusing on the new managerial experience in the historical and comparative contexts. The management of the number of companies in Slovakia entered the multicultural environment where the new skills were developed mainly in the area of international marketing, competing in the global business, cooperating in the international projects and teams and face the new challenges of the continuously learning process.
Journal: Analele Ştiinţifice ale Universităţii »Alexandru Ioan Cuza« din Iaşi. Ştiinţe economice
- Issue Year: 59/2012
- Issue No: 1
- Page Range: 169-183
- Page Count: 15
- Language: English