Interaction between marketing and informational technologies in the insurance business
Interaction between marketing and informational technologies in the insurance business
Author(s): Ovidiu StoforSubject(s): Business Economy / Management, Transformation Period (1990 - 2010), Marketing / Advertising, ICT Information and Communications Technologies
Published by: Editura Universităţii »Alexandru Ioan Cuza« din Iaşi
Keywords: insurance marketing; informational technologies; consumer psychology; insurance consumer behavior;
Summary/Abstract: Business of selling insurance requires great skill especially in this time of difficulty caused by the economic crisis which seems to extend more than anyone had. If by 2008, life insurance offset the gap represented by a long-term savings product to fill in the state pension, after this year, more and more they entered the natural path of protection first. Currently, however, the economic crisis has become an even bigger reason to refuse or postpone the purchase of insurance.
Journal: Analele Ştiinţifice ale Universităţii »Alexandru Ioan Cuza« din Iaşi. Ştiinţe economice
- Issue Year: 60/2013
- Issue No: 1
- Page Range: 213-221
- Page Count: 9
- Language: English