The Model of Demand for Substitute Durable Goods
The Model of Demand for Substitute Durable Goods

Summary/Abstract: Durable goods are production equipment or machinery which life is usually over three years [3, s. 537]. These goods are represented often by certain furnishing of the household of the decided type and homogenous character. There are included items such as TV sets, refrigerators, automobiles or computers. It may seem that the durable goods form a special and narrow problem. How-ever, the problem involves other questions. One of them is solution of services which accompany consumption in a long-term prospective. Next question relates with goods production. When new goods are being introduced to the market, it is necessary to reply in a certain manner to satiation of consumption. Another reason is at the moment prevailing marketing orienta-tion of firms at a customer. Different types of fidelity systems become matters of course and firms share the opinion that keeping the customer is as important as his acquiring....

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