Međunarodno komuniciranje Novinske agencije Beta
International Communication of Beta News Agency

Summary/Abstract: The aim of this paper is to investigate how a national news agency establishes international cooperation and become an active participant in the global market information, to exchange information and expand their offerings. This was done on the example of Beta News Agency in Belgrade. The method of analysis are explored and exposed to all aspects of its international business through cooperation with international and regional news agencies and media, extensive correspondence network, specialized newsletters for foreign users and through a form of cooperation between two major media brands - Radio France International (RFI) and Beta News Agency. It can be concluded that the global and regional cooperation and exchange of news are the basis of quality of public information, both at national and at regional and global levels, thus confirming the basic hypothesis of the work.

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