Media Representations of the Other in Bosnia and Herzegovina – Discourse Analysis of Public Broadcaster’s News Programme Cover Image

Medijsko predstavljanje drugog u BiH – Analiza diskursa informativnog programa javnog BiH servisa
Media Representations of the Other in Bosnia and Herzegovina – Discourse Analysis of Public Broadcaster’s News Programme

Author(s): Ognjen Radović
Subject(s): Media studies, Management and complex organizations, Ethnic Minorities Studies, Sociology of Politics
Published by: Fakultet političkih nauka Univerziteta u Beogradu
Keywords: BiH; news program; public service; electronic media; TV; content analysis; the Other; national discrimination;

Summary/Abstract: Although the content analysis and discourse analysis of the bh. media is being implemented, further enrichment is needed in order to continue recognition of the basic determinants of action and interpretation of the bh. reality through the prism of the bh. media. For that reason, the main aim of this study was to analyze the structure and the discorse in the central news programs of two public broadcasters in BiH (FTV and RTRS) during the January of 2012 to determine whether discorse included discrimination on ethnic grounds. The research included analysis of the most important news that were broadcasted during central news programs. Subject of interest was the discourse used to describe the other (national minorities in bh. entities; for example – Croats and Serbs on FTV and Croats and Bosniaks on RTRS). In addition, paper included individual and cross-processed content analysis of the duration of news, theme categories and geographical scope.

  • Issue Year: 7/2012
  • Issue No: 25
  • Page Range: 5-30
  • Page Count: 26
  • Language: Bosnian