Компетентність персоналу підприємства як фактор підвищення ефективності виставково-ярмаркової діяльності підприємства
The Personnel Competence as a Factor of Increasing the Efficiency of Exhibition and Fair Activity of the Company
Author(s): Vladyslava YermakovaSubject(s): Business Economy / Management, Marketing / Advertising
Published by: Altezoro, s. r. o. & Dialog
Keywords: the exhibition and fair activities; HR; competence; profile;
Summary/Abstract: The article is devoted to theoretical grounding of personnel importance for the efficiency of trade fair-exhibition activity. Based on the analysis, generalization and systematization of scientific sources, the basic theoretical aspects of exhibitions involving personnel qualification and review personal sales as an important, specific marketing tools are highlighted.
Journal: Traektoriâ Nauki
- Issue Year: 3/2017
- Issue No: 06
- Page Range: 10-14
- Page Count: 5
- Language: Ukrainian
