Kurumsal İtibar Uygulamalari İle Kurumsal İtibar Algilamalari Nasil İlişkilidir?
How are University Reputation Practices and Reputation Perceptions Related?
Author(s): Güler Aras, Emel Esen, Arzu Özsözgün ÇalişkanSubject(s): Business Economy / Management, Higher Education , Socio-Economic Research, Sociology of Education
Published by: Kafkas Üniversitesi Sağlık, Kültür ve Spor Daire Başkanlığı Dijital Baskı Merkezi
Keywords: Reputation; reputation measurement; university;
Summary/Abstract: The main aim of this study is to explore the relationship between university practices and reputation perceptions in a public university sample. A quantitative study was conducted by using Structural Equation Modeling. The research sample consists of 1021 graduate and undergraduate students. According to the results of the study, the main hypothesis stating that corporate practices are positively related with corporate reputation perceptions is supported. Managerial implications for universities may also be derived from survey results. Universities should be competitive if they want to be selected by students, draw support, and keep qualified academicians. The main contribution of this study is to provide significant comprehension about the importance of developing competent strategies to enhance university reputation.
Journal: Kafkas Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
- Issue Year: 8/2017
- Issue No: 15
- Page Range: 19-34
- Page Count: 16
- Language: English