Kreowanie przewagi konkurencyjnej przedsiębiorstwa w oparciu o jakość produktów
Creations of Competitive Superiority of Enterprise Based on the Quality of Products
Author(s): Stanisław Popek, Dariusz KłakSubject(s): Business Economy / Management
Published by: Wydawnictwo Uniwersytetu Rzeszowskiego
Keywords: enterprise;creations;quality;products;superiority;
Summary/Abstract: Analysis of European markets shows that one of the most important reasons of competitive superiority is leading coherent and focused strategy in the filed of quality. This paper presents the problems concerning the quality of products in their life cycles and the connections between the quality and competitiveness
Journal: Przedsiębiorstwo i Region
- Issue Year: 1/2009
- Issue No: 1
- Page Range: 27-37
- Page Count: 11
- Language: Polish