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Rhetorical criticism: a qualitative tool in communication research

Author(s): Daniel Ciurel
Subject(s): Social Sciences
Published by: Editura Universitatii LUCIAN BLAGA din Sibiu
Keywords: rhetorical studies; neo-Aristotelian method; pentadic method; narrative method; fantasy-theme method;

Summary/Abstract: Rhetorical criticism covers an array of qualitative methods for describing, analyzing, interpreting and evaluating the persuasiveness of the messages in various communicative situations. In the recent several decades, the meaning and scope of rhetorical criticism has expanded to the study of both discursive and non- discursive symbolic acts and artifacts such as oratory, poems, pictures, sculptures, movies, TV shows, computer games, music, architecture, rituals and so on. There are four steps in conducting rhetorical criticism: selecting an artifact; analyzing the artifact; formulating a research question and performing the criticism.

  • Issue Year: 43/2017
  • Issue No: 1
  • Page Range: 285-288
  • Page Count: 4
  • Language: Romanian