Strategic Analysis of the Competitive Environment on the Romanian Insurance Market
Strategic Analysis of the Competitive Environment on the Romanian Insurance Market
Author(s): Mihaela MărăcineSubject(s): National Economy, Methodology and research technology, Financial Markets
Published by: Editura Universitaria Craiova
Keywords: competitiveness; competitive advantage; Herfindahl-Hirschman Index; market concentration ratio; strategic groups analysis; Romanian insurance market;
Summary/Abstract: This paper aims to conduct a strategic analysis of the competitive environment on the Romanian insurance market by underlying its own assessment methodology, structured in two stages. The first stage aimed at assessing the overall competitiveness of the Romanian insurance market based on the values of the market concentration ratio and of the Herfindahl-Hirschman index, while the second stage focused on conducting the structural analysis of the Romanian insurance market by identifying and analysing the strategic groups on this market. The research results highlighted that the Romanian insurance market was characterised, in the year 2012, by monopolistic competition, with a weak trend towards oligopoly. We can notice a growing trend towards oligopoly supported by the combined action of the three strategic groups identified.
Journal: Revista tinerilor economişti
- Issue Year: 2014
- Issue No: 22
- Page Range: 154-166
- Page Count: 13
- Language: English