Optimization of the Managerial Decisions with the Help of the Business Intelligence Applications and of the Econometric Models
Optimization of the Managerial Decisions with the Help of the Business Intelligence Applications and of the Econometric Models
Author(s): Luminiţa Şerbănescu, Consuela NecșulescuSubject(s): Business Economy / Management, Micro-Economics, Methodology and research technology, ICT Information and Communications Technologies
Published by: Editura Universitaria Craiova
Keywords: business intelligence; managerial decisions; analysis reports; correlation chart; ordinary least squares method;
Summary/Abstract: In this article we presented the importance of using a Business Intelligence solution for any company, as well as the implementation of an econometric model in order to obtain a useful correlation for making managerial decisions. The case study was made on a company distributing food products. We developed a number of analysis reports on the sales forecast with the QlikView application, and the analysis of the link between the average price and the quantity of the products sold was made by means of the econometric regression models. The projection of the reports, charts and monitoring tools contributes to the business performance measurement, the analysis of the trends and the measurement of the results.
Journal: Revista tinerilor economişti
- Issue Year: 2013
- Issue No: 21
- Page Range: 182-189
- Page Count: 8
- Language: English