Characteristic Features of the Marketing in the Accounting Profession
Characteristic Features of the Marketing in the Accounting Profession

Summary/Abstract: We live in an environment which offers numerous options and alternatives, but, despite this, as customers, we often feel we do not have the necessary tools and information to make the best choice. Furthermore, the alternatives we opt for and the satisfaction we have as a consequence are determined to a great extent by the comparisons we make with our past experiences, expectations and current situation. At the other side of the spectrum, as suppliers, we need to catch the attention of the potential customer, both by means of the promotion methods used, as well as by the quality of the services/ products offered. From this perspective, the field of accounting holds a special place due to its characteristics, the promotion of services being made in accordance with a series of fundamental principles.

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