Beyond marketing: the Brand story
Beyond marketing: the Brand story
Author(s): Alexandru CrăciunSubject(s): Communication studies, Marketing / Advertising
Published by: Editura Universităţii din Bucureşti
Keywords: branding; story; communication strategy; brand identity; type of brands; brand attributes; brand coverage; multi-sensorial branding; marketing;
Summary/Abstract: Don’t forget that everything you deal with is only one thing and nothing else. And don’t forget the language of omens. And, above all, don’t forget to follow your Personal Legend through to its conclusion. But before I go, I want to tell you a little story...Paulo Coelho – The Alchemist
Journal: Manager
- Issue Year: 2010
- Issue No: 11
- Page Range: 117-128
- Page Count: 12
- Language: English