New Media and leadership: social Media and open organizational Communication
New Media and leadership: social Media and open organizational Communication

Summary/Abstract: This paper aims to identify and analyze the extent to which new media have penetrated the Romanian organizations’ internal communication and have influenced the leadership. We intend also to consider how social media becomes a tool for organizational communication and contributes to the creation of a new kind of leadership associated with open communication. We start from the premise that new media and social media can contribute to the leader’s mission to create around him a vision and makes others to share this vision. In terms of open communication, the external image of organization reflects, in part,leadership practices within the organization. It is about the exercise of the shared collective leadership (Don Tapscott, 1996) that should strengthen the organization position.

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