City tourism competitiveness model
City tourism competitiveness model

Summary/Abstract: Tourism is an important factor, affecting the economy. For this reason, the development of the sector, design and implementation of investment policy are important. Country benefits from the expenditures of the tourists, but it is difficult to evaluate exactly the economic benefit, because some tourism services are needed and paid not only by tourist, but also by local residents. Overall the ccompetitiveness can be described as the ability of economic subject to aware of its position and either improve that or at least keep it stable. The competitiveness can be and is considered at various levels (company, industry, urban regional, national, etc.) that are closely related (companies competitiveness forms industry competitiveness, and competitiveness of the industry forms the competitiveness of the country, etc.). Destination competitiveness should be related with the ability of the destination to deliver goods and services better than other destinations do in matter which is relevant for tourists. Urban competitiveness theorists recognize that the most competitive cities are areas where companies and people are willing to invest and live. Cities compete with each other for investment, for new technologies, for financial support from European Union, as well as for tourists. One of the elements, which form competitiveness of the city is competitiveness of tourism in the city. Tourism competitiveness of the city can be defined as the ability or the city to highlight their local tourist attraction, provide the goods and services for tourists better than other cities do. The conceptual model of the city tourism competitiveness shows that the competitiveness of tourism in the city is formed by tourism businesses, tourism resources, tourism and recreation infrastructure. These elements influence each other and are also influenced by external environment, which is characterized by political-legal, technological, economic, socio-cultural and ecological-natural-factors. Thus, to assess the city tourism competitiveness, it is necessary to examine and identify the factors of external environment, as well as the factors of the internal environment. They can vary depending on the specifics of valued cities tourism.

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