ВАРІАТИВНІСТЬ У КІНО ЯК ВІДПОВІДЬ НА ВИКЛИКИ ПОСТМОДЕРНІЗМУ
Variability in cinema as a response to the challenges of postmodernism

Summary/Abstract: This article, in historical perspective, analyzes the appearance of variability in cinema, its causes and the relationship of this phenomenon with the appearance and development of postmodernism. Variability is seen as aThis article, in historical perspective, analyzes the appearance of variability in cinema, its causes and the relationship of this phenomenon with the appearance and development of postmodernism. Variability is seen as aThis article, in historical perspective, analyzes the appearance of variability in cinema, its causes and the relationship of this phenomenon with the appearance and development of postmodernism. Variability is seen as a dramatic aspect of directing and screenwriting work. Studying the history of evolution of the protagonist character, the article, basing on different movies, shows how variability sought a place in the arsenal of director`s methods and how appeared its relationship to postmodernism. Article shows the way for the director's latest methods based on postmodernism esthetics to be used in a popular cinema. Finally it concludes that variability is the most natural response to the challenges created by postmodernism philosophy to contemporary art of cinema.

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