Influence of Socio-Economic Profile and Agents on Awareness Levels of Health Insurance Plans in Punjab. A Study
Influence of Socio-Economic Profile and Agents on Awareness Levels of Health Insurance Plans in Punjab. A Study

Summary/Abstract: Health insurance is the type of financial tool to finance the health care expenditures of the individuals. Since the financial year 2011- 12 the health insurance industry consistently registered around 17% growth rate, yet it is less than the growth of life insurance industry. Various reasons are attributed to the lower penetration of health insurance in India such as ignorance and lack of awareness, not sure of timing of availing policies, preference to earn profits and considering investment in insurance as tax – saving instrument. The present study is an attempt to know the influence of socio- economic profile and agents on bringing awareness about health insurance among the people of Punjab. The study was conducted based on the primary data collected from 356 respondents using a questionnaire during February- April, 2014. For the purpose of analysis, inferential statistics such as multiple regression and independent Sample t- test were applied. The results explains the positive influence of employment, annual income and education on level of awareness while gender, age, type of family and number of dependents explains the negative influence on the level of awareness. The role of agents has significant influence on the bringing the awareness and motivating the individuals to subscribe the health insurance plans.

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