Viitorul televiziunii regionale
Regional Television: Features

Summary/Abstract: In the past years television has earned an important place in the field of communication means. There are discussions of mass-media, but in fact the only visualised field is television, named “queen of the communication means”. When investigating this part of the mass-media, a number of theories are formed which gain a certain weight for communication. Studies dedicated to television have underlined that starting with 1980, all other means of communication have become to redefine themselves with respect to the small screen. Television imposes dictatorship, sets the tone and priorities on the market for means of communication. Its success is owned to the continuous present which it advertises.Mass-media gathers its information from all possible sources, its target being the public opinion. The creation and development of television have sped this up, transforming the flow of information into a phenomenon which has aggressive tendencies towards the individual and society. TV channels are constantly on air, and information and especially news are replaced with great speed, thus being considered perishable products. That is why television has the following attributes: it is public oriented, it is trivial and familiar, it is destined to be viewed by large audiences and addresses to anyone. Also, it uses an advanced communication technology and is fitted with means which allow multiple auditors to receive simultaneously, a variety of messages.

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