Looduse populariseerimine biosemiootilise lähenemise ja kirjanduslike võtete kaudu Fred Jüssi „Jäälõhkujas”
Popularizing nature by the biosemiotic approach and literary techniques in the example of Fred Jüssi’s „Jäälõhkuja”

Summary/Abstract: One of the aspects of biosemiotics that has not yet been covered in scientific literature is the advantages it offers in popularizing nature. One of the examples in Estonian nature literature where one could recognize an implicit biosemiotic approach is Fred Jüssi’s „Jäälõhkuja”. The goal of this article is to illustrate the possibilities of applying the biosemiotic approach and literary techniques to popularizing nature with the example of „Jäälõhkuja”. As a secondary aim, the article provides constructive feedback for Fred Jüssi’s work in an Estonian cultural context. The biosemiotic approach helps emphasize the communicative nature of plants and animals, encouraging the reader to pay more attention to the sign processes existing in nature. Considering all living organisms as subjects and attempting to perceive the world from the perspective of their Umwelt enables the reader to better comprehend the value of every single element of the ecosystem. The biosemiotic approach contributes to several literary techniques, such as personification and playing with perspectives, that support the author’s effort in animating nature and inducing empathy in the reader. In order to peculiarize the ordinary and make the perception process more intensive, Jüssi has used techniques like slow writing, adding contrasts and oppositions, chronological shifting, and anecdotal and perceptionbased writing style. The article highlights even more literary techniques that help the author discretly present his subjective worldview and criticism on society.

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