ELECTION CAMPAIGNS IN TRENČÍN MUNICIPAL ELECTIONS
ELECTION CAMPAIGNS IN TRENČÍN MUNICIPAL ELECTIONS
Author(s): Miroslav Řádek, Pavol StruhárSubject(s): Politics / Political Sciences, Social Sciences, Media studies, Political Sciences, Communication studies, Theory of Communication
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: agitation; communist party of Czechoslovakia; election campaign; Hlinka´s Slovak people´s party; mayor; media; municipal elections; national comittee; the first Czechoslovak Republic; Trenčín;
Summary/Abstract: Political life in democracy consists of various activities connected with elections and preceding election campaigning. Research and academic literature are mostly focused on election campaigns of political parties and movements in parliamentary elections. However, political marketing is also significantly used in regional and local elections. Presented paper, using documents from State archive of Trenčín and historical regional press, examines political marketing in Trenčín municipal elections between 1923 and 2010. The first aim of the paper is to identify the main marketing tools and campaign content. The second aim is to compare campaigns during the First Czechoslovak Republic with period after restoration of competitive political system in 1989.
Journal: Marketing Identity
- Issue Year: 4/2016
- Issue No: 1/1
- Page Range: 425-432
- Page Count: 8
- Language: English