ETHICAL PROBLEMS OF SLOVAK NEWSCAST. BRANDING SME AND MY TÝŽDEŇ NA POHRONÍ FROM THE ETHICAL POINT OF VIEW
ETHICAL PROBLEMS OF SLOVAK NEWSCAST. BRANDING SME AND MY TÝŽDEŇ NA POHRONÍ FROM THE ETHICAL POINT OF VIEW

Summary/Abstract: For many decades, ethics in media environment presents a central theme for scientific publications that are dealing with various fields of media communication. The development and the change evolving recently, influenced by technological tools, forces to acquisition of new and more detailed information about current print media. The authors focus on the contemporary situation in print newscast with the emphasis on its ethical aspect in this scientific paper. This report is focusing on comparation of two periodicals in its contain which are divided according to their territorial interaction and number of recipients reading the newspaper in that particular time. This paper isstructured in four key chapters, formally. The authors intend to bring a new perspective on the contemporary situation of ethics in media environment. The main priority is to clarify important ethical deficiencies in contemporary newscast and to compare two different periodicals of the same publisher.

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