THE AESTHETICS OF LOGO OR WHY COMIC SANS IS NOT TO BLAME
THE AESTHETICS OF LOGO OR WHY COMIC SANS IS NOT TO BLAME
Author(s): Katarína ŠantováSubject(s): Media studies, Visual Arts, Social Theory, Sociology of the arts, business, education, Sociology of Art
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: aesthetics; Comic Sans; design; graphic design; logo; logotype; typography;
Summary/Abstract: The article deals with the relationship between the aesthetics of typography and the aesthetics of logo or logotype. The author claims to answer how much can the typeface influence the success of the brand in the market. The text is supported by the idea of artificial world of digital environment that was inspired by the thesis of Wolfgang Welsch. The author of the article justifies the role of graphic purification and visual coherence that should become the part of our physical and virtual world.
Journal: Marketing Identity
- Issue Year: 4/2016
- Issue No: 1/2
- Page Range: 269-278
- Page Count: 10
- Language: English