Marketinške paradigme
Marketing paradigm
Creating and exchanging values
Author(s): Maja VujičićSubject(s): Book-Review, Marketing / Advertising
Published by: Sveučilište Josipa Jurja Strossmayera u Osijeku, Ekonomski fakultet u Osijeku
Summary/Abstract: Bruno Grbac, Marketinške paradigme: stvaranje i razmjena vrijednosti, 2010, Ekonomski fakultet Sveučilišta u Rijeci i Promarket iz Rijeke, 279
- Issue Year: 24/2011
- Issue No: 2
- Page Range: 439-441
- Page Count: 3
- Language: Croatian