Интернет-мемы как репрезентанты медиаконцепта (к вопросу о методике анализа медиаобраза)
Internet Memes Explicating the Media Concept (on the Issue of the Methodology of the Analysis of a Media Image)

Summary/Abstract: The article focuses on the description of the mechanisms, which help create a media image. It also suggests the methodology of the analysis, based on a wide understanding of the term, what assumes the inclusion into the corpus of analyzed material texts created by professionals as well as emerged spontaneously comprise the corpus of the material under the analysis. Here Internet memes, which have acquired the status of the main structural unit of media space in the contemporary studies, are the main subject of the research. Herewith the corpus of Internet memes, representing image, are viewed as an unified hypertext, that allows both to highlight and depict various aspects of the media image represented as well as to understand the structural principles of the corresponding media concepts and uncover their relation to other fragments of the collective cognitive space.

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