Konkurentnost turističke destinacije – studija slučaja (case study) Riječki karneval
Tourism Destination Competitiveness: Rijeka Carnival Case Study

Summary/Abstract: Event organization used to function as part of or as a support activity to the overall tourism industry. However, over the last decade, event organisation has grown so much so that it has evolved into an independent activity called event tourism. Event tourism, which includes organisation of festivals, concerts, business meetings, conferences, and exhibitions, has rapidly developed contributing to the overall tourism industry. Considering the long-term nature of global demand and supply, event tourism can be used to increase the attractiveness of the host city, attract visitors, and create new jobs and economic benefits. Although event tourism is expanding, it is difficult to quantify it. This paper includes a theoretical framework needed to understand event tourism, categorisation of events and an example of the Rijeka Carnival as a competitive advantage of the city of Rijeka.

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