Impact of information technology on business communication Cover Image

Utjecaj informacijske tehnologije na poslovnu komunikaciju
Impact of information technology on business communication

Author(s): Zvonimir Jurković, Katarina Marošević
Subject(s): ICT Information and Communications Technologies
Published by: Sveučilište Josipa Jurja Strossmayera u Osijeku, Ekonomski fakultet u Osijeku
Keywords: business communication; information technology; communication tools; change; e-media; interactive environment;

Summary/Abstract: Business communication is a very important part of any business, organization and management system, while information technology merges microelectronics, computers, telecommunications and software,thus facilitating the input, processing and distribution of information. Information technology is one of the key generic technologies because it has entered all spheres of economic, scientific, social and private life and has brought with it radical changes. Different information technologies and communication are closely linked. The new business communication using Web 2.0 technology defines active factors in a completely new business communication environment. For the new approach to business communication to be effective, a good knowledge of various communication technologies is required. The aim of this paper is to present contemporary business communication and demonstrate how much information technology affects business communication using a practical example (private business).

  • Issue Year: 26/2013
  • Issue No: 2
  • Page Range: 496-506
  • Page Count: 12
  • Language: Croatian